Sales Development Representative (Tyred for Work)

About the job

Tyred is a London-based micromobility company on a mission to build the infrastructure layer of cycling: an all-inclusive platform that owns every step of a bike's life on the road. We have serviced more than 100,000 bikes for clients including Europe's largest shared e-bike operators, the UK's biggest delivery networks, and public institutions. We recently closed a £2.5m round, and as we scale we are looking for ambitious individuals who want to help build a category from scratch, own their patch of it, and turn it into their next chapter.

Tyred centralises the entire micromobility upkeep stack (mobile servicing and repair, recurring fleet maintenance, bikes-as-a-service leasing, subscription maintenance, parts) into a single subscription. But we are not stopping there. We are building the software and data layer that sits above it: an app with live component-level condition scoring, market value tracking, embedded insurance, and AI that predicts failure before it happens, prices risk in real time, and learns from every kilometre ridden. We intend to own the customer, the data, and the moment the bike breaks. That is the category we are building, and it does not exist yet.

Tyred is looking for a driven and commercially-minded Sales Development Representative to join our team. In this role, you will be the first point of contact for the businesses we sell to, opening conversations with employers and workplaces exploring cycling as part of what they offer their staff. You will handle outbound, qualify inbound interest, and set up the meetings that turn into signed accounts.

As a Sales Development Representative at Tyred, you will gain hands-on experience in the fast-growing micromobility sector while building the foundation for long-term growth within the company as we continue to scale and expand.

Responsibilities

• Research and identify prospective business customers and corporate partners
• Run outbound across email, LinkedIn, telephone and other relevant channels, at consistent daily and weekly volume
• Start conversations with senior decision-makers across HR, People, employee benefits, sustainability and workplace operations
• Identify opportunities for workplace programmes, employee benefits and wider corporate partnerships
• Qualify prospects and arrange meetings for the commercial and founding teams, with clear context notes attached
• Build and maintain a strong pipeline of relevant opportunities
• Keep accurate records of outreach, conversations and follow-up activity within our CRM (HubSpot)
• Work collaboratively with internal teams to continuously improve outreach and conversion
• Share customer insights to help improve Tyred's products, messaging and commercial strategy

Requirements

• Bachelor's degree
• Strong written and verbal communication skills
• Previous experience running outbound sales via cold email, cold calling and LinkedIn
• A proactive, organised and commercially curious approach
• Strong research skills and the ability to personalise outreach
• Resilience and confidence following up professionally
• Ability to work independently and collaboratively in a fast-moving environment
• Ability to understand our ICP quickly and adapt outreach based on what is working
• Comfortable using AI tools as part of your daily workflow, whether for research, drafting or iteration
• Interest in startups, technology, workplace benefits, sustainability or mobility

Nice to Have

• Previous outbound experience within a B2B, subscription or startup business
• High energy: we are a small team, and we are looking for candidates who want to help us build something great
• Experience with HubSpot, Apollo or similar sales tooling
• Experience with Notion or similar workspace tools
• Experience selling into HR, People, Workplace or Benefits buyers

Benefits

• Competitive salary: £30,000 to £40,000 plus uncapped commission
• A brand-new e-bike, fully maintained by us, for as long as you are here
• Brand-new MacBook on day one
• Paid annual leave